For more than 26 years, Keith Goad has been a trusted Chicago real estate professional, specializing in Chicago’s North Side, lakefront communities, historic homes, designated historic districts, and architecturally significant properties. With more than $450 million in residential real estate sales, Keith brings extensive market knowledge, strategic marketing, and personalized service to buyers and sellers throughout Chicago and Chicagoland.

Keith’s Master’s degree in Historic Preservation provides a unique perspective on Chicago’s historic architecture and preservation requirements. He specializes in helping clients buy and sell historic homes, vintage properties, landmark buildings, and distinctive architectural residences, understanding the factors that can influence their value, marketing, and sale.

Keith consistently ranks among the top 1% of the Berkshire Hathaway HomeServices network and has been recognized by Crain’s Chicago Media as one of Chicago’s Most Influential Residential Real Estate Brokers. His expertise and commitment to client service are reflected in his Zillow and Google reviews, where clients consistently highlight his market knowledge, responsiveness, integrity, and professionalism.

Licensed in Illinois, Michigan, and Indiana, Keith represents buyers and sellers throughout the region, with particular expertise in Chicago residential real estate, North Side neighborhoods, lakefront properties, historic homes, designated historic districts, condominiums, and distinctive architectural properties.

Keith Goad — Home, Life, & Style.